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Now booking spring 2027

Brands with a little light left in them.

Identity systems and natural-light photography for creative founders — warm, editorial, and made to feel collected rather than corporate.

Start a project See selected work
A photographer in an autumn forest holding a camera up toward the viewer, lit by warm golden light
Field session, Blue Ridge — 35mm, natural light

The short version

We’re a two-person studio that believes early brands deserve warmth — paper texture, honest light, and type that breathes. We build the identity and shoot the pictures, so everything speaks with one voice.

— Maren & Theo, founders

Services

Three ways we bring a brand into the light.

Printed color swatches, palette cards and type specimens spread across a studio table during a brand identity review
01

Brand systems

Wordmark, palette, type and a living guideline that grows with you from solo founder to small team.

  • Strategy workshop
  • Logo suite & type pairing
  • 40-page brand book

From $6,800 · 5–6 weeks

Smiling woman with shoulder-length blonde hair photographed outdoors at golden hour with soft green foliage behind her
02

Founder portraits

Unhurried natural-light sessions for your site, deck and press — editorial, relaxed, never stiff.

  • Half-day on location
  • 40+ retouched images
  • Press & social crops

From $1,900 · 2 weeks

Designer sketching layout ideas on a tablet with a stylus at a warm wooden desk
03

Launch kits

Everything for debut day: brand, a 20-image library, social templates and a one-page site direction.

  • Identity + photo day
  • Social & deck templates
  • Launch-day art direction

From $9,500 · 8 weeks

Selected work

Recent founders, recent light.

Portrait of a woman with long brown hair in a striped shirt, softly lit against a warm dark background
Oda SkincareIdentity · Portraits
Hand-tied bouquet of dusky pink flowers held in warm, low evening light
Wren Floral AtelierLaunch kit
Vintage film camera and instant photo prints laid out on a weathered wooden table
Field & FrameArt direction
Bright minimal living room with a dark sofa, pale wood dresser, dried grasses and a floor lamp
Hollis Home GoodsIdentity · Product

Process

Calm, small, and very clear.

  1. 01

    Listen

    A long conversation, a moodboard, and a one-page brief we both sign off on.

  2. 02

    Shape

    Two identity routes, presented in context — on packaging, in feeds, on paper.

  3. 03

    Shoot

    A photo day that matches the identity, planned to the hour, relaxed on the day.

  4. 04

    Hand over

    Files, guidelines and a recorded walkthrough so your team can run with it.

“Lumen gave us a brand that finally looks like the people behind it. Bookings doubled the month we relaunched — and we still get compliments on the photos.”
Portrait of Priya Sandoval Priya Sandoval Founder, Oda Skincare
Inside a photography studio: softboxes, a lighting umbrella and a seamless white backdrop ready for a portrait session

The studio

A designer and a photographer, one shared table.

Lumen started in 2025 when Maren (brand designer, ex-agency) and Theo (editorial photographer) got tired of cold tech aesthetics being applied to deeply human businesses. We take on six clients a season so every project gets both of us.

Brands launched
48
Clients per season
6
Avg. kickoff → launch
7wks

Two spots left for spring

Let’s make something luminous.

Tell us about your launch. We reply within two business days with a short plan and a ballpark.

Start a project hello@lumenstudio.example